On Monday we attended the official launch of the new Absolut Vodka Rock Edition launch. Absolut worked with designer Natalia Brilli, who is known for wrapping things in leather. This time she of course wrapped the iconic Absolut bottle in leather and added studs to it as well, giving it a real rock vibe.
For the occasion Absolut organized a massive launch event in Berlin. The free drinks of course helped. Natalia Brillis leather instruments were on display, along with artist guitars and more. For music that evening they had Wolfmother, Smith & Drums and DJ Alex come in.