Nike and Basketball star LeBron James have just received three one-of-a-kind customized versions of his latest signature shoe as a gift from local Paris artists “Nyno” and “The Mayor”. Each limited-edition style includes an image from the Lionsgate film, “More Than a Game”, which traces James’ journey through adolescence both on and off the court with his teammates from SVSM (his high-school team) and is currently on tour. Nike will make 123 pairs of the Air Max LeBron VII shoe available for retail in each of the ten cities on the tour.
The artists for these three 1of1 editions were inspired not only by Parisian neighbourhoods– the city streets, lights and colours– but also by LeBron himself: His theatrical style of playing is represented by the red, with black symbolizing his elegance and green paying homage to his youth.
The Paris edition available to the public represents “Passion”, featuring an image of SVSM players with bowed heads in their team colours (white with a green trim), will be available at the Nike Store Les Halles and the House of Hoops rue Pierre Lescot, while More Than a Game will be released in the first half of October.