Parisian street artist André shot a series of photos for Louis Vuitton’s Spring/Summer 2010 Sunglass collection. Creating a portrait gallery of Parisian and New-York trendsetters, André and a cast of friends are seen in the Marc Jacobs designed frames which take cues from the house codes: the Monogram flower feature in the design for the women’s styles, while the Damier check appears in the collection for men.
Construction wise, the acetate frames were developed by hand to obtain the house colours reminiscent of the leather goods lines, the finishes on the hinges have been crafted to form perfect LV initials, and the lenses were given special treatments, photochromy and polarization.
The eyewear is manufactured for Louis Vuitton by optical craftsmen from the French region of Morez, the Jura and Italy’s Cadore region. Available exclusively in the Louis Vuitton network starting March 2010.